Since the implementation of guild missions a couple of weeks ago, the Guild Wars 2 community has expressed a wide variety of, well, concern. A significant portion of small-to-medium guilds have not been able to even start the process of learning guild missions because of the high Influence requirements as well as the fact that the Art of War guild upgrades need to have been unlocked before a guild bounty can be unlocked. Right before the update, we saw a developer blog where smaller guilds were reassured that they would be able to participate in guild missions with ease. Unfortunately, the result is that while players can technically participate in another guild’s mission, they cannot earn the valuable rewards for participating.
This leaves a smaller guild with few options. The guild can merge with another, larger guild, which would work nicely for guild missions, but might harm either guild community. The guild can also actively recruit, which is probably the most effective possibility, but also extremely difficult when large guilds right now already offer a large chunk of guild missions and challenges. The third option is to unlock guild missions using gold. This seems to be the route that many smaller guilds are currently taking, but it’s proving to be a difficult road so far.