From Arenanet’s latest Press Release:
ArenaNet suspended first-party sales and retail replenishment on August 30—just two days after the game’s retail release—to catch up with record demand and to ensure that players who bought the game would continue to have the best online experience possible. Despite the suspension of first-party sales and retail replenishment, Guild Wars 2 grabbed the number one position in the All Formats charts across 10 European markets— the first PC game in the UK to have accomplished this in nearly two years.
Since suspending sales, ArenaNet and NCsoft have substantially expanded the game’s capacity by deploying new servers in both North America and Europe, and by nearly doubling the number of customer support agents. Game systems that have been under extremely heavy demand, such as the Trading Post, have been bolstered and prepared for the continued influx of players.
“Preserving the customer experience has always been our top priority,” said Mike O’Brien, president and cofounder of ArenaNet. “We’re supporting Guild Wars 2 for the long run. We’ll always do what it takes to deliver the best online gaming experience for our customers, even when that means throttling sales.”
To celebrate the reopening of sales, ArenaNet has released the Our Time Is Now video. The video was directed by James McTeigue, known for his work on the Matrix Trilogy and V for Vendetta. Our Time Is Now captures the revolutionary spirit of Guild Wars 2 and puts forth a call-to-arms for gamers everywhere.